Your Head Coach

My name is Dija Ayodele, I am an award winning skincare expert and best selling author.

For over 15 years, I’ve had a front row seat to the confusion and overwhelm consumers from all backgrounds and age groups feel when it comes to skincare. Last time I checked, 68% said your biggest frustration was too many skincare product choices and you felt real decision fatigue. More of you said you just didn’t know enough about skincare or have the time to even choose the right products.

Your Skin Coach combines my extensive in-clinic experience with technology and AI to help you discover your skin type quickly, design an effective personalised skincare routine and understand which skincare products and ingredients are best for your skin.

I love the skincare industry, it has given me a stellar career; but it also frustrates me how confusing skincare has become. There are literally thousands of products on our shelves - not only does this overwhelm, it’s not sustainable for the environment or your bank account.

I also know that accessing professional skincare advice can be expensive, so for years I’ve obsessed about how to make it more accessible. I first thought of Your Skin Coach in 2022, and finally it’s here to make skincare simple, straightforward and importantly without costing the earth.

“My daughter was having a hard time with a sudden flare of acne. She had tried many product from our great pharmacies here in France, nothing really worked, and we were wasting time and money buying new products that did nothing. Dija is very knowledgeable and has a no nonsense approach to skin care. She followed up by email with a full routine for morning and evening (she will recommend brands that are readily available to you and in your budget). Within two weeks, my daughter's skin cleared up and has never looked so good.”